Remove compliance Remove Data Remove New CTO Remove Onboarding
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Using Generative AI to Drive Corporate Impact

TechEmpower SaaS

Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies. This AI-centric approach transforms sales into a data-driven field, emphasizing efficiency and personalized customer experiences.

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Security at Intercom: How our InfoSec team protects our customers’ data and trust

Intercom, Inc.

As a SaaS business, Intercom is a data processor: our customers entrust us with their data, which we store and process on their behalf. We do that by: Investing in your trust through compliance with industry security and privacy ISO standards or frameworks such as SOC 2. Shipping quickly and securely. Continuous risk management.

Data 118
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30+ Tough Learnings from Losing a Top Customer

SaaStr

“For large enterprise customers, your stakeholder map is almost always too small” — Alex Farmer, VP CS, Cognite Data. “That it was much easier to do more in order to keep that customer than to get a new “top” customer. ” — Echeyde Cubillo, Co-founder and CTO, Acme Ticketing.

CTO Hire 275
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Drata’s CEO Adam Markowitz on creating a culture of cyber security

Intercom, Inc.

There are enough stories of data breaches and cyber attacks to chill even the savviest security engineer to the core. Cyber security and compliance, it turns out, is in demand. You can’t grow your business if your customers don’t trust you with their sensitive data. And that’s where people like Adam Markowitz come in.

Scale 211
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Product-Led Growth (PLG) For Startups

Mucker Capital

If you're generating something that's brand new, like a brand new category, nobody understands about it. You need to track the usage data and understand how they use the free product and how to trigger them to convert to paid. Should they focus on the setup, the onboarding flow, the free user experience?

Startup 52
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10 Companies Show you their Positioning Strategy for Marketing

Upscope

My really crude definition : When I come across a new product I tend think "Wtf is this? Is sending and receiving mails a new shiny technology? It has some unique new features, though it's not positioned around those. It turns out they don't have mental energy to spare to learn about something new. Create a new category.

Strategy 128
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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

362: The Future of the Customer with Bernadette Nixon, CEO @ Algolia, Jay Snyder, Chief Customer Officer @ New Relic, and Nick Mehta, CEO @ Gainsight. Nick Mehta: On a boat in Rhode Island and then our second guest Jay Snyder, who just recently took over as Chief Customer Officer of New Relic, publicly traded SaaS company.