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What are some of the biggest mistakes you made with enterprise SaaS sales?

SaaStr

I remember my CTO once arguing with a Fortune 500 company on a “security” concern they had which really made no sense. More here: I Never Lost a Customer I Actually Visited | SaaStr Not hiring a full-time RFP person. Not hiring a full-time Chief Security & Compliance Offer. Didn’t matter. This is #1.

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30+ Tough Learnings from Losing a Top Customer

SaaStr

“For large enterprise customers, your stakeholder map is almost always too small” — Alex Farmer, VP CS, Cognite Data. Another top mistake SMB folks make trying to sell enterprise. You lose enterprise deals when someone that knows the playbook outsells you by getting to all the stakeholders. A good one.

CTO Hire 276
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Security at Intercom: How our InfoSec team protects our customers’ data and trust

Intercom, Inc.

As we scale, we’re working with larger mid-market and enterprise customers with more complex needs and specifications. We do that by: Investing in your trust through compliance with industry security and privacy ISO standards or frameworks such as SOC 2. Hiring and cultivating incredible talent on our Information Security team.

Data 118
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Drata’s CEO Adam Markowitz on creating a culture of cyber security

Intercom, Inc.

In today’s data-driven SaaS scene, these can affect hundreds of millions of users and cause damage in the billions of dollars, and as compliance frameworks become requirements to do business, businesses are turning to third-party services that can help expedite and facilitate the process. SOC 2 compliance: A Beginner’s Guide.

Scale 211
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SaaStr Podcasts for the Week with InCountry and Y Combinator — July 19, 2019

SaaStr

250: Peter Yared is the Founder & CEO @ InCountry, the startup that allows you to operate globally with data residency as a service meaning they store your mission-critical data in it’s country of origin, without compliance. Previously, Peter was also the CTO/CIO of CBS Interactive where he brought CBS into the cloud.

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SaaStr Podcast for the Week with Automation Anywhere and Algolia — January 17, 2020

SaaStr

In Today’s Episode We Discuss: * How Yousuf made his way from the UK to the valley and how that led to his becoming one of the leading CIOs today in the rising prominence of CIOs in enterprise. What other elements of the contract should startups really spend a lot of time focusing on? This episode is sponsored by Brex.

CTO Hire 133
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Product-Led Growth (PLG) For Startups

Mucker Capital

If you're primarily targeting very large enterprise companies, it's very hard usually to use PLG as the only way to sell to those companies. Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. Are POCs part of the PLG play?

Startup 52