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Building a sales team that can go from $0-$50M (Video + Transcript)

SaaStr

So you were the first sales hire. Talk to me about the sales hires that you made back in the early days and talk to me about how it changed through the different stages. So my first sales hire was beginning of 2015. The very first few sales hire are I would say not your typical reps. Laura Bilazarian : Awesome.

Scale 136
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SaaStr Podcast #214: Erica Schultz, CRO @ New Relic on What It Takes To Successfully Scale Into Enterprise

SaaStr

How does the role of marketing change with the move to enterprise? How does this move impact the relationship between sales and marketing? How should compensation plans be altered with the move? How do you think about that and really a multiyear contracts and their prominence today if not or if paid up front?

Scale 161
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10 Companies Show you their Positioning Strategy for Marketing

Upscope

Al Ries definition: " Positioning is not what you do to the product; it’s what you do to the mind of the prospect. Positioning compensates for our over-communicated society by using an oversimplified message to cut through the clutter and get into the mind. They built an engine to achieve product market fit and find positioning.

Strategy 128