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SaaStr Podcast #214: Erica Schultz, CRO @ New Relic on What It Takes To Successfully Scale Into Enterprise

SaaStr

How does the role of marketing change with the move to enterprise? How does this move impact the relationship between sales and marketing? How should compensation plans be altered with the move? How does the structure of the sales team change with the move? I came back to North America.

Scale 160
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10 Companies Show you their Positioning Strategy for Marketing

Upscope

Al Ries definition: " Positioning is not what you do to the product; it’s what you do to the mind of the prospect. Positioning compensates for our over-communicated society by using an oversimplified message to cut through the clutter and get into the mind. They built an engine to achieve product market fit and find positioning.

Strategy 128