10 Companies Show you their Positioning Strategy for Marketing
Upscope
JANUARY 5, 2020
Al Ries definition: " Positioning is not what you do to the product; it’s what you do to the mind of the prospect. Positioning compensates for our over-communicated society by using an oversimplified message to cut through the clutter and get into the mind. They built an engine to achieve product market fit and find positioning.
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