Remove Communication Remove Compensation Remove CTO Hire Remove Product Marketing
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Building a sales team that can go from $0-$50M (Video + Transcript)

SaaStr

I don’t we can communicate that. So mid-market, we’re about 40 to 50K ACV enterprise. And actually when we started, I see one face in the room that I recognize, Kurt Freytag, was one of our big customers at the time when I joined. So you were the first sales hire. So my first sales hire was beginning of 2015.

Scale 144
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SaaStr Podcast #214: Erica Schultz, CRO @ New Relic on What It Takes To Successfully Scale Into Enterprise

SaaStr

How does this move impact the relationship between sales and marketing? How should compensation plans be altered with the move? With the scaling of departments and teams, what has Erica seen work really well when it comes to making cross-functional teams communicate really well? I came back to North America.

Scale 169
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10 Companies Show you their Positioning Strategy for Marketing

Upscope

Al Ries definition: " Positioning is not what you do to the product; it’s what you do to the mind of the prospect. Positioning compensates for our over-communicated society by using an oversimplified message to cut through the clutter and get into the mind. They built an engine to achieve product market fit and find positioning.

Strategy 128