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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.

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Advanced Affiliate Marketing for Saas, Software, and Digital Products

FastSpring

In this episode of Growth Stage, we interview affiliate marketing veteran and attribution animal Adam Riemer of Adam Riemer Marketing about his thoughts on: What proper affiliate marketing looks like. How to go about recruiting the RIGHT affiliates to help drive meaningful growth in your business.

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The SaaS Trends You Need to Know for 2020

OpenView Labs

OpenView’s experts weighed in with their predictions across product, sales, marketing, pricing, corporate development and talent. Product Managers Will Own a KPI. How many of your highest paid team members are in sales? The fact is that a great (albeit expensive) sales rep is worth every penny and has an obvious ROI.

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What makes a world-class CMO in 2019? And what makes them fail?

Intercom, Inc.

This is in large part a reflection of marketing today, a world where the scope of marketing activities has broadened significantly. The most sophisticated marketing plans today deploy at least nine disciplines which range from content marketing, to evangelist recruitment, to customer lifecycle marketing and beyond.

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How and Why to Use Podcast Marketing? 7 SaaS Companies Advise

Natalia Luneva

Our second guest uses podcast marketing to connect with potential buyers and to support their content marketing efforts: #2 Justin M. Content repurposing platform. “ I use my podcast, Beyond the Uniform to: (1) create relationships with a sales prospect. 2) create a content marketing engine.

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How and why to use podcast marketing? 7 SaaS companies advise

Natalia Luneva

Our second guest uses podcast marketing to connect with potential buyers and to support their content marketing efforts: #2 Justin M. Content repurposing platform Our podcast goal is different from most. I use my podcast, Beyond the Uniform to: (1) create relationships with a sales prospect.

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How to run a Successful Partner Program for your SaaS

CustomerSuccessBox

Those that already have a solid marketing and sales strategy in place and just want to broaden their reach? While content marketing can help you generate new leads for your pipeline, establishing a strong partnership program can help you accelerate your company’s growth and future-proof it.