article thumbnail

Building a sales team that can go from $0-$50M (Video + Transcript)

SaaStr

For instance, my first rep from Marketo, he was the first rep at Marketo in New York. The peak of your day starts around 3:00PM because that’s when New York wakes up. Gaetan Gache t: The fact that you’re new is actually becomes a negative. And we were acting as the CTO of Gap and whatever, another title.

Scale 141
article thumbnail

10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

I don’t think I was even that coherent in the description of the company, but I talked about customers and I talked about what we were doing for customers and the results those customers were seeing and Battery followed up. The catch was he had just moved his family four kids to New York city. We had no New York city presence.

CTO Hire 160
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Learning to Love the Art of Sales (As a Technical Founder) with Ross Mason, Founder of MuleSoft (Europa Video + Transcript)

SaaStr

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. In a new one, it was tough to keep up.

article thumbnail

“The “Dos & Don’ts” of Building Winning SaaS Companies with G2 Crowd (Video + Transcript)

SaaStr

I remember when I was in business school the internet was brand new and back then the hero was Jerry Yang. And our whole goal with G2 is to make that much easier because you will also tend to tax your references. We’re taking our company public.” And I just told him, “Hey I’m starting a company.”

article thumbnail

SaaStr Podcast #218: Twilio Founder, Jeff Lawson & SendGrid CEO, Sameer Dholakia on Why Developer First Is A Maturation In The Supply Chain Of Software

SaaStr

Prior to founding Twilio, Jeff was the Founder & CTO @ Nine Star Inc and enjoyed a spell at Amazon as a Technical Product Manager. How did Jeff and Sameer assess the culture fit between the 2 companies when deciding whether or not to join forces? How do they distinguish between culture and values? Just to name a few.

article thumbnail

Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Simply put, you conduct customer discovery interviews before launching a new product, or whenever you want to discover potential customers. After missing the mark on product/market fit for their first startup, the founders decided to find a new business idea and validate it with potential customers.

article thumbnail

Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Simply put, you conduct customer discovery interviews before launching a new product, or whenever you want to discover potential customers. After missing the mark on product/market fit for their first startup, the founders decided to find a new business idea and validate it with potential customers.