Chargify

APRIL 23, 2019

The “primary risk [during pre-startup] is the failure to design a business plan and strategy that will enable the company to become profitable as it makes sales and earns revenue. You’ll also hear this stage called validation or the product/market fit stage. For the purposes of this blog, we agree with the latter.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

SaaStr

SEPTEMBER 26, 2019

Gaetan Gachet : All right, so usually the way I start this session is I ask the crowd which revenue stage they’re in. So when I joined we’re pretty much pre-revenue. Marketing is here to support air coverage for the overall revenue organization. The ratio that we use is one for 17 people in the revenue org.

Scale 144

Scale Sales Hiring Sales Recruiting Technical Advisors 144

Intercom, Inc.

APRIL 12, 2018

Obviously we have a few different revenue streams sprinkled in, including subscriptions, advertising and hiring solutions. Design thinking at its core is about approaching product design from a human centric lens, and it’s the same thing with growth marketing. That informs our roadmap. They’re very similar ideologies.

Business 215

Business Branding Startup Leadership 215

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52