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Today’s sponsor is Outreach , the leading sales engagement platform that enables sales reps to humanize their communications at scale, from automating the soul-sucking manual work that eats up selling time to providing action-oriented tips on what communications are working best. We were part of the office of the CTO.
And I’ve been building SaaS Companies now for 20 years, so that’s a long time. But they were doing it earlier than Java and trying to do it in a way where it gets deployed on the internet, which is something we would call SaaS today. And so we started building a cloud solution, but it was a long arduous journey.
The explosion of SaaS tools (and with it, data silos) together creates a need for a cross-functional, operations role to support go-to-market teams. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. But first, we need to set some context (albeit from the perspective of B2B SaaS).
We closed a very successful series C process and then our commercial scale, I think, eclipsed the technical scale of the business, right? Because if you’re on an email service provider and you’re a scaled business, it’s not like you’re going to churn this week and be migrated onto a new platform next week.
Highlights: (08:58) Building the first SaaS product and transitioning to recurring revenue. (14:58) 29:06) The importance of sales playbooks and codifying the sales process. (35:30) Trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency. He’s an advisor. Why HG Insights?
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