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The Vertical SaaS Gold Rush: Why Non-Tech B2B Is Growing 250%+ Faster

SaaStr

The Numbers Tell the Story: Monday.com Q1 2025 : 30% growth, $282M revenue Asana 2024 : Single-digit growth, struggling with churn Mostly Same Product Category, Mostly Different Customers Both companies build “work management” software. A restaurant isn’t dropping Toast’s POS system to save money.

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How to Embed Payment Functionality in Your AI SaaS: A Practical Guide

USIO

More than that, how you can embed payments seamlessly inside your app to deliver a smooth user experience and open new revenue streams. Embedding payment functionality into your AI SaaS doesn’t have to be a massive, complicated project. Will you need to process one-time purchases inside the app?

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Dear SaaStr: How Big Should The Addressable Market Be to Go into Vertical SaaS?

SaaStr

and Is the app so core, or at least is on a path to become so core, that they can charge $20,000+ a year for it? Even a fairly small business can pay $10,000-$20,000 a year for one app, usually. There’s a whole other category of apps SMBs and SMEs can afford that cost $99-$299 a month or so. Or at least $10,000 at a minimum?

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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025. ” required weeks of developer time to answer.

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The Ultimate Guide to Software Customer Churn

Stax

The average churn rate for the software industry as a whole is 14%. Thats actually one of the lowest churn rates across all industries. That said, industry experts agree that your SaaS companys goal churn should be below 2%. TL;DR The average software industry churn rate is 14%, but SaaS companies should aim for under 2%.

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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Many mid-market software companies price with the goal of revenue maximization, negotiating for the highest possible price in each sale. There are exceptions: Oracle’s database, Tanium’s security product, Workday’s human capital management software. The Seven Factors to Consider When Pricing Your Product 1.

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Embedded Payments and Their Role in Subscription Commerce

USIO

That’s where embedded payments come in. Whether you’re building a SaaS product, launching a curated box service, or running a subscription model, embedded payments aren’t just a backend upgrade. What Are Embedded Payments? Think of it as a native, invisible payment layer working in the background.

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