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Scaling The Top SMB SaaS Companies: What It Takes with GGV Capital Managing Director Jeff Richards and GGV Capital Partner Tiffany Luck (Pod 647 + Video)

SaaStr

Rewind The Clock — How Did We Get Here Most small businesses in pre-2010 didn’t have computers in their store or restaurant. Throw in the rise of social media and mobile web payment systems like Stripe and Braintree, and something revolutionary was at our doorstep. Everyone was stuck in place and online was the answer.

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5 Interesting Learnings from Squarespace at $700,000,000 in ARR

SaaStr

Perhaps the most interesting thing is just how similar both these website-builder-plus-ecommerce companies are. It’s growing at the same rate (~30%), booming from ecommerce (+78% for Squarespace, +60% for Wix). Monetizing ecommerce via subscriptions, but not payment processing. 85% NRR.

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5 Interesting Learnings From Wix at $1 Billion+ in ARR

SaaStr

Remember when it seemed like websites were just a commodity? They want a slick site that does more, from eCommerce to payments to marketing and more. And SMBs are back in SaaS. While Wix’s actual churn is a bit unclear, this is a super interesting presentation of CLTV. But much lower in Payments.

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Customer Churn Rate: How to Calculate and Improve Churn

User Pilot

Tracking your customer churn rate will help you keep tabs on business growth. You will have data sets for analyzing your churn/retention history, which will better position you to make intelligent business decisions. Types of churn rates you should calculate: customer churn rate, revenue churn rate , and involuntary churn rate.

Churn 92
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What The Downturn Will Probably Look Like in SaaS

SaaStr

What we learned from ’08-’09 in SaaS: First, SMB churn went through the roof — as SMBs went under much more quickly and often. As soon as the economy went south, SMBs started to simply go bankrupt and/or shut down. Anyone processing a lot of SMB and credit-card deals saw churn probably double.

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How Nudge Coach reduced customer churn by over 70%

Baremetrics

Anyone managing a SaaS or subscription business is aware of customer churn. That means achieving any essence of “growth” requires replacing lost customers faster than the rate at which they churn. Managing churn is much like a constant game of plugging holes in a bucket so that you can eventually have a “rising tide” of water.

Churn 71
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What’s New at Navan: Reinventing a Category with CEO Ariel Cohen

SaaStr

Before Navan, there were different apps for managing expenses, events and meetings, payments, etc. The new app was extremely customer-focused and solved problems for people, like Doordash or Netflix might do, but within Enterprise and SMB. So, he went online and found it for $199 a night and put it on his own credit card.