SaaStr

MARCH 7, 2023

General Partner of ICONIQ Growth, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds, joined us for Workshop Wednesday , held live every Wednesday at 10 a.m. Many of them said headcount management and spend were common levers they pulled, given the immediate and significant impact they have on spend.

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SmartKarrot

FEBRUARY 19, 2021

They are: Churn rate: This can be shown in two ways – Revenue churn and Customer churn. Compare this figure with the acquisition cost and document the loss in ROI due to early churn. To back your point, document the churned customers’ usage hours and depth of engagement with the product. Mention this too.

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Intercom, Inc.

JULY 21, 2022

We’ll also hear Andrew Chen, general partner at Andreessen Horowitz, talking about the changing landscape of customer acquisition. A lot of folks outsource performance marketing to agencies or use a simpler attribution system, which is fine and correct if your budget is smaller. Rachel now leads marketing at Notion.

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