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5 lessons learned starting a new team within our sales organization

Intercom, Inc.

A little over a year ago, I got the opportunity to start a new team within our sales organization – a team of Relationship Managers dedicated to growing our current customers at scale. To do the first, we had to hire, train, and write a playbook – the building blocks of any team. Relentlessly measure impact.

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Surfboard founder Natasha Ratanshi-Stein on riding the wave of planning software for support

Intercom, Inc.

Scaling a support team is challenging enough as it is. You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. For Natasha, the answer is a resounding yes.

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Keep your Team Aligned on Revenue Goals

Chart Mogul

As teams grow, it gets harder to rally around key goals. We both noticed a similar pattern: alignment on key metrics breaks as headcount grows: More teams means more silos in processes and tools used to follow metrics. As you grow, complexity will increase and new departments, teams, initiatives will require focus on new goals.

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Keep your team aligned on revenue goals

Chart Mogul

As teams grow, it gets harder to rally around key goals. We both noticed a similar pattern: alignment on key metrics breaks as headcount grows: More teams means more silos in processes and tools used to follow metrics. As you grow, complexity will increase and new departments, teams, initiatives will require focus on new goals.

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There’s more than one path to $100 million

The Angel VC

While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years. The main reason is that your customer acquisition costs are highly front-loaded.

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Sales Outbound 101: The Best Tools for Startups

Baremetrics

Let’s say your ICP is a web developer running a startup on the East Coast. Using Sales Navigator’s search engine, you can filter results by plugging in various titles, locations, industries, company headcounts, and so on, to come as close as you can to your ICPs. This will result in poor open and response rates.

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6 Most Common RFP Mistakes for Customer Success Software

ChurnZero

Using ambiguous instructions and poor questions. Implementation – What time constraints is our team working against to launch the product? Prior to your discussion, be prepared to talk about your organization and answer questions such as: What’s your Customer Success team’s recent history? Price – What’s our budget?