Sales Hacker

NOVEMBER 22, 2017

It may not reflect immediately on top line figures, but their follow through moves the needle on other metrics — productivity, discovery of new tools or techniques, and sharpened selling skills — any one of which will eventually translate to higher performance and attained goals. No one knows our brand. No one cares about our brand.

Underperforming Technical Team 98

Underperforming Technical Team Sales CTO Coach New CTO 98

SaaStr

SEPTEMBER 18, 2020

Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR. It had much larger brand awareness in the market. What does sales enablement motion look like? And guess what happened to all those mistakes, they were terrible. Henry Schuck: Right.

Sales Hiring 246

Sales Hiring CTO Hire Scale Investment 246

Sales Hacker

SEPTEMBER 29, 2020

Major challenges facing a new CEO [19:40]. Sales enablement is easy: all you have to do is create perfectly targeted content, stay informed on email best practices, drive more engagement quarter over quarter, spend less money, and do all of this with less time. Show Agenda and Timestamps. Show Introduction [00:10].

Scale 117

Scale CTO Hire CTO Coach Scaling 117

SaaStr

MARCH 3, 2020

And then last resort is somebody out of a big company like Salesforce, Oracle, again for all the reasons that had been stated before, but those are people that, generally speaking, you’re not going to be comfortable walking to a scenario without any brand, without customers, without potentially even a pitch and a message. New category.

Sales Hiring 223

Sales Hiring Sales Recruiting CTO Hire Scale 223

Hull

JANUARY 22, 2019

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Someone had to define the brand. This is not new. So what is new? Someone has to create a campaign.

SaaS Payments 77

SaaS Payments Technical Advisors Engineering Payment Solutions 77

SaaStr

DECEMBER 3, 2020

How does Sam think about the relationship between sales and marketing? Are marketing becoming the new sales team with their content being used more and more in the sales funnel? Bret was formerly the CTO at Facebook. And I found in my experience that the path to relevance is its own sales cycle.

Scale 236

Scale Sales Hiring Sales Recruiting Sales 236

Sales Hacker

AUGUST 18, 2020

We’ve got two sponsors, including a new one called Sapper Consulting. Sales enablement is easy. Okay, it’s not that easy, but Sapper Consulting has built REGIE to keep the promise of sales enablement and help carry the load to help keep your team doing what they do best, winning.

Subscription 114

Subscription Payment Features Scale Underperforming Technical Team 114