How Buffer Reached $20m in ARR by Focussing on Growing ARPA
Chart Mogul
MARCH 9, 2020
Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. While Baremetrics was fulfilling the desire for public transparency, internally the team was using Looker almost exclusively to track and report revenue metrics. Early in 2019, I had an epiphany moment. How was that possible?
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