TechEmpower SaaS

MARCH 4, 2024

The shift towards AI-driven ad technologies enables brands to set and achieve highly specific engagement KPIs, moving away from generic strategies to more personalized, data-driven approaches that resonate with their target audience. This not only speeds up hiring but also lowers the costs associated with lengthy recruitment cycles.

Generative AI 443

Generative AI AI CTO Hire Sales Recruiting 443

TechEmpower SaaS

JULY 24, 2023

Still, if you’re a business leader and your developers haven’t asked you these questions, look for a Fractional CTO to help navigate the critical early stage of development. Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? Six months from now?

Innovation 780

Innovation Development CTO Hire Technical Review 780

SaaStr

FEBRUARY 25, 2020

That makes sales tax compliance easy to ignore… until it becomes a problem. . Why is sales tax such a pain for SaaS companies? To complicate matters, each state gets to set their own sales tax laws about everything from, “Is SaaS taxable?” Here’s what SaaS businesses need to know about simplifying sales tax.

Merchant Services 172

Merchant Services Scale Technical Review Sales Hiring 172

SaaStr

MARCH 15, 2019

I remember my CTO once arguing with a Fortune 500 company on a “security” concern they had which really made no sense. More here: I Never Lost a Customer I Actually Visited | SaaStr Not hiring a full-time RFP person. Not hiring a full-time Chief Security & Compliance Offer. Didn’t matter.

Sales Hiring 170

Sales Hiring Enterprise CTO Hire CTO 170

Mucker Capital

APRIL 6, 2023

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. If you're generating something that's brand new, like a brand new category, nobody understands about it. Figma made the product SaaS-based. That is a natural hurdle for PLG motion.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

AUGUST 15, 2020

This dynamic trio of SaaS experts share how to stay customer-centric and set yourself apart in today’s rapidly changing environment. Nick Mehta: On a boat in Rhode Island and then our second guest Jay Snyder, who just recently took over as Chief Customer Officer of New Relic, publicly traded SaaS company. Bernadette Nixon: Sure.

Payment Methods 196

Payment Methods Merchant Services Scale Payments 196

Upscope

JANUARY 5, 2020

10 companies show you their positioning strategy How Superhuman achieved positioning by creating an engine Upscope's SaaS positioning lesson? For some folks it’s mainly a messaging exercise, while others associate it very closely with branding. It’s how you differentiate your brand in the mind. through the marketing mix. "

Strategy 128

Strategy Marketing Sales Hiring Engineering 128