Remove Book Remove Marketplace as a Service Remove Sales Recruiting Remove Startup
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Six Reasons You Should NOT Create a Category

SaaStr

I think one of the key reasons for this perspective is that there really aren’t many proven best practices for how operators can actually create categories — a problem that I wanted to help address by publishing a book on the topic. What’s a sample job description that I can use to recruit talent?

Scale 110
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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

They noticed that a big design conference was coming to town, and all the hotels were booked. They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. Why do most startups fail?

Scale 112
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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

And I just started a consulting business, it was a service business. And that kind of gave us a little bit of a head start to then bring together a couple of angels and like early stage investors to hire our first couple engineers and really pivot from being a service company to starting the path to becoming a software company.

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SaaStr Podcasts for the Week with G2 and Gorgias — September 27, 2019

SaaStr

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. Before Hubspot, Ryan was Head of Marketing @ Salesforce (APAC) where he led his team to achieve 227% YoY net-new sales sourced through marketing.

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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

So, Aaron and I wrote a book together in 2014 or something. We wrote a book together. And so, she can, and Anthony just finished up basically going from the first sales hire at Gainsight at almost 100 million in revenue and has just retired. You can’t, you have to invest in that sales infrastructure.”

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Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)

SaaStr

But one thing I know through pattern recognition, there’s a lot of similarities across startups and companies as they go through the different stages. We are a business travel management and a new model for corporate T&E. Meagen, sales. Launch it to our customers, launch it to the sales team, launch it to prospects.”

Travel 178
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7 Best Self-Service Software Tools For SaaS

User Pilot

Having a hard time choosing the perfect customer self-service software? This article covers: Key benefits of the self-service method. TL;DR Customer self-service software is any tool that can empower your customers to access help resources and troubleshoot issues independently. Book a demo now to try it.