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5 Challenges in Moving Upmarket and How to Overcome Them with Salesforce Ventures

SaaStr

Challenge #1: Starting with Product-Led Growth and Deciding If It’s Worth It If you start with PLG and want to move your customer base and prospects to Enterprise deals, you might ask yourself: Should I go for it? For many, moving upmarket makes sense to scale. The solution for this challenge? Show and deliver business value upfront.

Scale 178
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The Impact of Generative AI on Software With Theory Ventures Founder & General Partner Tomasz Tunguz (Pod 650 + Video)

SaaStr

Foundational Model New capabilities through scale (ex. There are two approaches you can take with the platform layer: Developer Tool/API Managed Enterprise Service Large businesses will gravitate toward bespoke models to their specs. For example, Expedia could write an AI plug-in to help users find out how to book flights.

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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

Behind every feature launch, every blog post, every book, there they are — creative directors, copywriters, designers, illustrators, and animators with the sole mission to make modern communication between businesses and their customers feel a little bit more personal and human. And in those instances, that brand book is everything.

Branding 222
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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

Although Linda started her career in sales, she has spent the past twelve years scaling post-sales teams and moving hyper-growth companies like Zendesk, Slack, and now Gong upmarket into the enterprise realm. What “customer success” looks like evolves as your company and customers scale upmarket.

Scale 177
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How SaaS teams can perform security testing for web applications & APIs

Audacix

Book My Discovery Call Why is security testing is essential for web applications? Yes, Book My Demo What are the common security vulnerabilities in web applications? Web app cyber attacks can range from targeting the server database or aim at disrupting a large-scale network.

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How To Get SOC 2 Certification For Software Companies

Audacix

Most companies, particularly larger enterprises, want proof from their third party vendors that their sensitive data is protected when it handed over to you and while you store in the cloud. Book My Discovery Call Which industries need SOC 2? Book My Discovery Call Can SOC 2 compliance automation speed up certification?

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11 proven, DevOps best-practices for continuous improvement

Audacix

Cross-team sharing is key to scaling DevOps effectiveness Do you have sharing, caring team members? The competitive advantage comes from the fact that enterprises of all sizes want to see enterprise-ready software. This is true irrespective of whether these said enterprises are building the software or buying it.