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Lessons learned: Copywriting is important because we are bad web writers

Upscope

This lessons learned series is part of our live SaaS resource list we're building while launching a new product. What one thing learned about copywriting was most important and why? Recently we read that people don't have a short attention span, they have a short consideration span. It's faster that way.

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SEO Copywriting: How to Write Content For People and Optimize For Google

Neil Patel

If you want to build your blog audience , you’re going to have to get smarter with your content. The principal way to accomplish this is SEO copywriting. That’s what SEO copywriting is all about. Don’t worry if you can’t afford an expensive SEO copywriter. How do you create content that meets those goals?

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How to Write Headlines: a Step-by-Step Guide

Neil Patel

If you want your blog posts to perform well, one simple way is to achieve this is by writing magnetic headlines. According to Debra Jason , one of the reasons why using numbers works in your headlines is because numbers are like “brain candy.” Additionally, it’s very important to understand the science behind odd numbers in particular.

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10 Companies Show you their Positioning Strategy for Marketing

Upscope

Related : 10 Companies Show you their Go-to-Market Strategies Also see : 3 Copywriting Secrets for Ranking on Google And : Using Jobs to be Done Method to Explain What Your Company Does Contents Skip this blog post and just read the book Why positioning matters What is positioning? This is not one of them. That's not gonna be me.

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7 Principles To Mastering Growth Marketing

Brian Balfour

We have a big addiction problem in our industry. As a result, marketers now get the majority of their “learning” through this hack-tic based content. As a result, marketers now get the majority of their “learning” through this hack-tic based content. Partly because the question presents two false choices.

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How Demio’s Co-Founders Are Failing Their Way to Better Webinar Campaign Engagement – And How You Can, Too

Baremetrics

We were frustrated. When we started Demio , we firmly believed that webinars were the most powerful marketing tool for bringing in leads and sales, but the results for our own webinar campaign were disappointing. We are literally the co-founders of Demio : a webinar platform built for marketers. Ready for the kicker?

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How Demio’s Co-Founders Are Failing Their Way to Better Webinar Campaign Engagement – And How You Can, Too

Baremetrics

We were frustrated. When we started Demio , we firmly believed that webinars were the most powerful marketing tool for bringing in leads and sales, but the results for our own webinar campaign were disappointing. We are literally the co-founders of Demio : a webinar platform built for marketers. Ready for the kicker?