DAU WAU MAU Metrics: Measuring Active Users In-App
User Pilot
AUGUST 10, 2023
Tracking your product’s DAU, WAU, MAU metrics will provide insights into user engagement and how well your tool is performing. Monthly active users (MAU) refer to the number of unique users that engage with your app in a month. To calculate DAU, divide your monthly active users by the number of days in the month.
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