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DAU WAU MAU Metrics: Measuring Active Users In-App

User Pilot

Tracking your product’s DAU, WAU, MAU metrics will provide insights into user engagement and how well your tool is performing. Monthly active users (MAU) refer to the number of unique users that engage with your app in a month. To calculate DAU, divide your monthly active users by the number of days in the month.

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7 Great Learnings from Co-CEOs and Founders of Monday.com

SaaStr

A B2B version of MAU/WAU/DAU. Long-term contracts can boost NRR, without adding long term value. #6. Most important metric to them is the % of paid base actively using the product. They care most about making sure the vast majority of their paid seats are active.

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4 Ways To Measure Customer Engagement In SaaS That Will Help Improve Retention, Expansion, and Advocacy

User Pilot

These can be categorized as follows: Daily active users (DAU): This refers to the number of users that log in to use your product every day. Weekly active users (WAU): This is the number of users that use your product every week. Monthly active users (MAU): The number of users that use a tool every month.

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Top 5 User Engagement Metrics & How To Measure Them

User Pilot

An action cohort tracks key feature use compared to daily active users (DAU), WAU (weekly), and MAU (monthly active users). DAU/WAU/MAU. Each new user had multiple daily logins, so they put all of them into their DAU category. Source: Clevertap.com. User Engagement Metric #2 – Stickiness.

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An Honest Review of Pendo Analytics

User Pilot

We previously discussed them in our blog post about Pendo here. According to Pendo's blog : "The product engagement score (PES) is a metric that provides a singular view into how users are interacting with your product. Many SaaS businesses rate Pendo Analytics among the best in the industry.

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Play to Win: Mobile Game Soft Launch Best Practices

Andreessen Horowitz

This blog post will explore what a soft launch is and why it can be beneficial for game studios. Some metrics to keep in mind for this sort of testing include: FPS, crash rates/DAU, crashes/crasher, and latency. Google Play data suggests 50% percentile for top games DAU/WAU = 55% and DAU/MAU = 31%.

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User Adoption Metrics – How to Finally get them Right

User Pilot

We’ve talked a lot about ‘Aha’ moments here on the Userpilot blog. Many SaaS businesses track their Daily Active User (DAU), Weekly Active User (WAU) and Monthly Active User (MAU) figures religiously. And the DAU divided by the MAU gives a “Stickiness” rate. Source: duolingo.com. days in every 30. #4

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