What's Better than a Cookie? A Wallet - How Crypto Will Revolutionize Marketing
Tom Tunguz
JUNE 16, 2022
The wallet architecture also eliminates the opaque sea of intermediaries clouding the ad marketplace. Apps could encode user metadata as an NFT governed by a smart contract that enforces royalties. Obstacles exist: Blockchain transaction costs are real, but fees will fall over time. We are a long way from that vision today.
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