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A Lead Gen Go-To-Market Cheat Sheet

SaaSX

When you get a prospect interested take them through a process to bring them into your sales funnel. If you don’t yet have your own benchmarks to use for goal setting, you can create some targets (use a more conservative version of my math above) and start tracking how your outbound program performs over time.

Scale 52
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How to Enable Your B2B Sales Team to Convert Inbound Leads

Sales Hacker

A great tool to help you on this front is Drift , a conversational marketing platform that is built for SDRs and provides both the response speed and data insights that reps need to hold effective conversations that move prospects down the sales funnel. Downloaded a white paper discussing a key value proposition you offer.

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Four SaaS Marketing Techniques (That You Might Have Overlooked)

Unbounce

Median conversion rates for classic PPC ads are between 3-6%, according to Unbounce’s Conversion Benchmark Report. According to Single Grain , some of the most important lead nurturing content practices include: Adjusting content to your sales funnel Personalizing your content Using marketing automation Doing follow-ups.

Scale 111
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Understanding Purchase Cycles

Baremetrics

After-Sales How to Optimize Your Purchase Cycles With Baremetrics 1. Benchmarking Conclusion. And How Does It Differ From a Sales Cycle?) You'll need to spend your efforts positioning yourself against competitors in white papers, press releases, and case studies. New Customer Acquisitions and Sources of Revenue 2.

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7 Tips for Successful Small Business Content Marketing

Neil Patel

Create Content Corresponding to a Basic Customer Sales Funnel. With a basic customer sales funnel and an accompanying content strategy, you can identify which stage of the funnel your customer currently occupies and deliver them content that speaks toward that stage. Then it’s time to get creative.

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How to Do Quarterly Content Planning to 10x Content Output

Neil Patel

A few business goals you can achieve with your content include: brand awareness customer acquisition sales customer retention engagement levels. When setting your quarterly content goals, it’s a good idea to use your previous quarter’s content performance as the benchmark for your next quarter’s content goals. White Papers.

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How to Spend Less and Win More Qualified B2B Leads

GetUplift

If you find a significant number of disqualified leads (you can find some benchmarks in this post ), figure out why they were turned down. Never underestimate the importance of a landing page in a sales funnel. There are tons of lead magnet ideas, from white papers to courses, consultations, or discounts. (If

Scale 95