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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

In part one, we cover benchmarks and common churn formulas. In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources. Table of Contents.

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Top 10 Business Metrics for Shopify App Developers

Baremetrics

Shopify is a huge opportunity for developers looking to expand into the micro-SaaS space. The Shopify App Store brings together Shopify app developers and Shopify shop owners for their mutual benefit. Why you need to track business metrics for Shopify App Developers 10 business metrics for Shopify App Developers 1.

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When should you hire a CFO?

SaaSHolic

TLDR: Probably when your company hits $5M+ in Annual Recurring Revenue (ARR). Let’s dive into it: Pre-Revenue → You In the earliest days, successful founders need to be extremely efficient: drive as much productivity as possible with the few resources they have until they “hit something.” Keep it simple.

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3 Steps to perform a pricing audit and maximize profitability

ProfitWell

Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit. A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. Monetization. Next is monetization.

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Is Your Sales Organization Ready for a Recession?

OPEXEngine

By benchmarking critical go-to-market KPIs, like the Magic Number – which measures how many new dollars of revenue growth are obtained getting from your sales and marketing investment compared to your competitors. Yet too many sales teams use outdated practices in making account and territory assignments.

Scale 59
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Everything You Need to Know About Freemium Pricing

OpenView Labs

Product led businesses need to get their products in the hands of would-be users as efficiently as possible–hopefully at near zero CAC. Not satisfied with reaching $1 billion in annual revenue, Atlassian furthered its commitment to product led growth by jumping on the freemium bandwagon. Freemium benchmarks.

Pricing 82
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How Nudge Coach reduced customer churn by over 70%

Baremetrics

The benchmark customer churn for SaaS for SMBs is 5%. We knew if we wanted to keep our business growing, we needed to figure out why so many customers were leaving, and provide the value-add they need to stay. We were looking to relaunch the user-driven, SaaS side of our businesses. At 19.20%, we were dramatically off-base.

Churn 71