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What Is a Good Free Trial Conversion Rate in SaaS?

User Pilot

Your SaaS product’s free trial conversion rate is one of the most important growth metrics to track. That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. The average conversion rate for SaaS companies varies between 18.6%

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Conversion Rate Optimization For SaaS Companies: A PMM Guide

User Pilot

Conversion rate is one of the most important metrics to track in SaaS, and that’s why conversion rate optimization is an essential focus for growth in any business. TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. What is the SaaS conversion rate?

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Top 4 SaaS Valuation Metrics at Different Growth Stages

OPEXEngine

We’ve talked to dozens of our SaaS customers, as well as investors to learn more about what is happening with these key metrics. SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace.

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15 Effective Strategies For Retaining Customers in SaaS

User Pilot

Customer retention can help you drive recurring revenue, reduce customer acquisition costs, and drive customer loyalty. Introduce interactive walkthroughs in place of product tours to help users derive immediate value from your product. Why is retaining customers important in SaaS?

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The 2 Types of SaaS Pricing Localization (and When to Use Them)

Chart Mogul

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. The same could also be true for your SaaS business. In our B2B SaaS Pricing Masterclass , we detail the importance of SaaS pricing and how to get it right for your audience.

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Customer Churn Rate: How to Calculate and Improve Churn

User Pilot

TL;DR Customer churn is the rate at which users discontinue their subscription or stop using a particular product or service. Types of churn rates you should calculate: customer churn rate, revenue churn rate , and involuntary churn rate. The most common reasons behind high churn rates are: Bad product-customer fit.

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CAC Payback Period: How to Calculate and Reduce It?

User Pilot

Reducing the CAC payback period can help SaaS companies boost their financial performance and drive growth. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Let’s get right to it! What is CAC payback?