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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

In part one, we cover benchmarks and common churn formulas. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources. Part I: SaaS Churn Benchmarks. When we set churn benchmarks for SaaS companies, there’s so much to consider.

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Top 10 Business Metrics for Shopify App Developers

Baremetrics

Shopify is a huge opportunity for developers looking to expand into the micro-SaaS space. The Shopify App Store brings together Shopify app developers and Shopify shop owners for their mutual benefit. Why you need to track business metrics for Shopify App Developers 10 business metrics for Shopify App Developers 1.

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When should you hire a CFO?

SaaSHolic

TLDR: Probably when your company hits $5M+ in Annual Recurring Revenue (ARR). Let’s dive into it: Pre-Revenue → You In the earliest days, successful founders need to be extremely efficient: drive as much productivity as possible with the few resources they have until they “hit something.” Keep it simple.

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How Nudge Coach reduced customer churn by over 70%

Baremetrics

The benchmark customer churn for SaaS for SMBs is 5%. Our smallest self-serve plan was basically a revolving door, and users couldn’t upgrade or downgrade their plan without calling a sales person. This means that our revenue churn was very low. At 19.20%, we were dramatically off-base. We saw this as a big missed opportunity.

Churn 71
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Is Your Sales Organization Ready for a Recession?

OPEXEngine

By benchmarking critical go-to-market KPIs, like the Magic Number – which measures how many new dollars of revenue growth are obtained getting from your sales and marketing investment compared to your competitors. Yet too many sales teams use outdated practices in making account and territory assignments.

Scale 59
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The Startup Funding & Financing Guide

Baremetrics

Company C was funded by pre-orders from customers, a friends and family round, and then through revenue-based financing for a period of time. Choosing the right combination of funding for your business is just as fundamental as choosing the right co-founders (or not), the right market, the right product, and the right team.

Finance 111
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3 Steps to perform a pricing audit and maximize profitability

ProfitWell

Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit. A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. What does your revenue look like? Monetization.