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Customer Analytics Tools to Take your Business to the Next Level

Baremetrics

and market segmentation. Let us now dig deeper into the customer analytics tools that are available in the market. It allows forecasting and segmentation of data such as MRR , sign-up data, lifetime subscriptions, etc.

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3 ways SaaS CFOs can prepare for hypergrowth in 2022

OPEXEngine

As your business expands across geographies and market segments, you must also contend with multiple pricing models and handle subscription accounting and revenue recognition complexities as SaaS finance leaders.

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3 Steps to perform a pricing audit and maximize profitability

ProfitWell

A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. Discounting is a huge topic of interest in the subscription world and unnecessary discounts can have a negative impact on your business.

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Balancing SaaS Growth and Profits to Maximize SaaS Company Valuation

OPEXEngine

Many factors drive the high-growth of SaaS companies, including higher market adoption of SaaS and the structural advantages of the recurring subscription revenue model – see Why SaaS Companies Grow Faster. The faster the SaaS growth, the larger the ratio of Sales and Marketing expenses to recurring revenue.

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What is revenue optimization? Using pricing to optimize revenue

ProfitWell

Your pricing decisions need to be informed by factors more substantial than market clichés. Industry benchmarks and competitor analyses are always handy when assessing your price points, but the real key to ideal pricing for your product rests with the data you collect from your customers. Occupation. Geographical location. Spend more.

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Everything You Need to Know About Freemium Pricing

OpenView Labs

This guide, by LinkedIn’s Head of Global Monetization Strategy Josh Gold, is intended to teach subscription-based businesses how to evaluate whether the freemium model will drive revenue and lead gen for their business or result in failure. Freemium benchmarks. Find out here. Yes, Freemium Businesses Need Salespeople.

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Marketing Analytics Tools: What Are The Best Ones?

Baremetrics

Marketing analytics tools for subscription-based companies are hard to come by. 1 2 Leverage Control Center and Smart Dashboards 3 Use People Insights and Segmentation 4 Track Augmentation and Forecasting 5 Set Benchmarks and Gain Trial Insights 6 Communicate Through Slack 7 Track and measure your community's growth.