SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue
FastSpring
APRIL 26, 2022
Last week, I canceled an annual SaaS subscription (I had three weeks left until renewal). In the language of SaaS, I churned. And the experience got me thinking: Was immediate removal of paid features the best chance to keep me from churning? When did I officially count as “churned”? Part I: SaaS Churn Benchmarks.
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