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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.

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Kellblog 2021 Predictions

Kellblog

Leadership matters. I was used to remote work for individual creative positions such as writer or software developer. Remember, at the end of the OB (original bubble), B2C meant “back to Cleveland” – though, at the time, the implication was that your job didn’t go with you. We do this for fun anyway, not the score.

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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

We all know and could name several successful B2C and B2B companies. My co founders and I were software developers, so we knew how to write the code, to build the website, to build the learning platform, to build the video distribution model. We saw the momentum increase, and we were nailing that B2C customer.

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Lessons learned from growing a PM team in a hyper-growth startup

Point Nine Land

An experience that is well aligned with your product: has the candidate been working in B2B vs B2C? This is an exercise that should be done with input/feedback of the leadership team. Here is a non-exhaustive list of things to look out for: A good level of compatibility with your product philosophy: where do you get feature ideas from?