You Need to Hire to Hire a VPM That Knows Your Playbook. Here’s How (It’s Easy).
SaaStr
FEBRUARY 22, 2022
The demand gen playbook is just so different at different ACVs: From $0-1k ACV, marketing is a B2C-style playbook — with no sales at all. From $1k-$3k ACV, marketing is growth hacking. What do I mean? Well, here’s the thing.
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