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Clearbit’s Matt Sornson on driving growth with data and content

Intercom, Inc.

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing.

Data 182
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Product-Led Growth (PLG) For Startups

Mucker Capital

If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. In my past life as a growth marketer, we did a lot of testing. Are you interested in learning how I can help you set a better compliance? ” You need to address the compliance problem or the security problem.

Startup 52
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The 10 Forms of SaaS Capital: From Inception to Exit

Baremetrics

Not so much in the Valley, but across the rest of the country, especially if you’re a SaaS business, not the case for B2C. A product already in market that’s generating revenue, a business model you are proving out with metrics, a thoroughly thought through and rational capital plan and some thoughts around potential exits.