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Product-Led Growth (PLG) For Startups

Mucker Capital

If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. In my past life as a growth marketer, we did a lot of testing. or something like that.

Startup 52