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NOVEMBER 28, 2023
A major issue that arises, especially in the B2B SaaS business model, is how to break into the upmarket market as startups develop into scaleups that are primarily focused on increasing their market capitalization. One of the most fundamental changes any startup can go through is entering this market niche.
GetUplift
FEBRUARY 14, 2024
If you’re a B2B marketer, then you (more than) know this simple truth: messaging is hard. 2 Relying on the ‘HIPPO’ too much — without doing supporting market research More often than not, B2B messaging ends up being decided by the HIPPO (AKA – the Highest Paid Person’s Opinion).
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OpenView Labs
DECEMBER 21, 2020
What does the future hold for B2B software? The next decade of selling to B2B SaaS companies is going to accelerate faster toward a consumer-style experience. Mike Tria, Head of Platform at Atlassian. Employee engagement software is another interesting area for SaaS. “There are two that I’m watching closely.
Neil Patel
JULY 12, 2021
But marketing automation tools make your job a little more painless, so you and your team can focus your time and attention on other efforts that drive revenue. Luckily for you, I’ve compiled a list of the best marketing automation tools with countless features and automated workflows that will make marketing less of a headache.
Intercom, Inc.
NOVEMBER 7, 2019
Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. You started off in engineering, I believe.
Chart Mogul
DECEMBER 19, 2017
We kicked off 2017 by announcing our integration with GoCardless. This allowed GoCardless customers to import their billing data to ChartMogul and start analyzing customers and revenue. On our blog we also explored the topic of moving up market in SaaS and how businesses might tackle this without losing their soul.
SmartKarrot
APRIL 13, 2020
Ever since its inception in the 1960s, SaaS has evolved from a mere time-sharing system to innovative and efficient applications that can be accessed on multiple computers. Growing at the same pace, a report from BetterCloud had anticipated that 73% of the organizations will have all SaaS apps by 2020. And the result is visible!
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