Four Important Data Points about Purchasing Behavior in SaaS
Tom Tunguz
AUGUST 25, 2015
Here’s my stab at that list: CRM, Marketing Automation, ERP, Expense Management, Analytics, Email, Collaboration, Document Storage, Payroll, HRIS, ATS, IaaS, Customer Support, Recruiting. Sales teams, always looking for an edge, also belong to the early adopter segment and buy CRM and online meetings software.
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