Intercom, Inc.

JANUARY 12, 2022

. “[Our research] opened up new markets for this product without them having to go through the other kinds of experimentation they were originally planning” After doing a bunch of analysis and digging into it, they realized the videos were too slow in certain countries because of where their data centers or AWS environments were located.

Data 151

Data Airlines AWS Underperforming Technical Team 151

OpenView Labs

AUGUST 8, 2019

As a growth professional, this may be frustrating, as you’re going to need an engineer or two to help you set up your PQL pipeline to your sales team. Your next step is to build reporting in your CRM that helps your team to understand the velocity of PQLs through your sales funnel, PQL conversion rates, and expansion opportunities.

Scale 40

Scale AI Search AWS Acquisition 40

Unbounce

FEBRUARY 17, 2021

It’s important to focus on one customer type at a specific stage in the sales funnel. With a soft color palette, whimsical design, use of emojis, and high-quality photos, this landing page looks an awful lot like a finely curated social media profile. Here are some best practices to consider when designing your own landing page.

Social Media 145

Social Media Technical Advisors Sales Recruiting Mobile 145

Mucker Capital

APRIL 6, 2023

If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. Once you have this established, you basically should still measure top of the PLG funnel traffic: free signups, visitors to the website. It doesn't make sense for sales to talk to every person using the product.

Startup 52

Startup Scale CTO Hire Outsourced Development 52