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Product-Led Growth (PLG) For Startups

Mucker Capital

If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. In my past life as a growth marketer, we did a lot of testing. Once you have this established, you basically should still measure top of the PLG funnel traffic: free signups, visitors to the website.

Startup 52
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How To Create a Twitter Landing Page (With 7 Examples)

Unbounce

It’s important to focus on one customer type at a specific stage in the sales funnel. With a soft color palette, whimsical design, use of emojis, and high-quality photos, this landing page looks an awful lot like a finely curated social media profile. Here are some best practices to consider when designing your own landing page.