OpenView Labs

JANUARY 29, 2020

The much-discussed pricing strategy took over the SaaS world and helped fuel the phenomenal success of SaaS pioneers like Dropbox, Evernote, SurveyMonkey and Hootsuite. Not satisfied with reaching $1 billion in annual revenue, Atlassian furthered its commitment to product led growth by jumping on the freemium bandwagon.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

SaaStr

OCTOBER 31, 2019

It was around that time about 12 years ago that Jeff Bezos launched AWS, and some of you may remember that, when he did this, Wall Street analysts were looking at him and saying, “Why would you take what’s already a very unprofitable business and drive it further into the red by investing in this AWS initiative?”

Cloud 100

Cloud Scale AWS Machine Learning 100

Sales Hacker

AUGUST 18, 2023

As always, you’ll hear real stories/strategies/tactics from real revenue operators spanning: sales, marketing, customer success, operations/enablement, product and hiring. Share It seems like every second start-up founder and revenue leader I talk to these days is trying to move upmarket or ‘break into the enterprise’.

Scale 67

Scale VP of Engineering Sales Hiring Enterprise 67

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually. We mostly succeeded.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

OpenView Labs

MAY 5, 2021

The answer likely depends on your market segmentation, as freemium may ease adoption friction for SMB/mid-market companies. You can often see these types of feature segmentations detailed on open-source pricing pages, as with GitLab and HashiCorp. Your destiny will likely be influenced by your community.

Business 52

Business SMB Scale DevOps as a Service 52

Mucker Capital

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. The pricing for SaaS is much more complicated.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

OpenView Labs

JUNE 4, 2019

Rebar is at the bottom of the steel market, and since it was a low-margin product, integrated steel companies were happy to lop it off the bottom of their product line and leave the mini mills to compete with one another. revenue of the largest integrated steelmakers.” Tesla didn’t enter at a low-end or nonexistent market segment.

Innovation 71

Innovation Technical Review Travel Business Model 71