What’s Holding Up Buyers And How To Meet Them Where They Are With Chris Perrine, Vice President of G2 Asia Pacific (Pod 643 + Video)
SaaStr
MARCH 17, 2023
His first software-buying journey at age 24 involved researching in magazines, calling companies, and receiving demo CDs in the mail. Revolving door decision-makers impact the length of time it takes to complete a project and create a longer sales cycle. Traditionally, many customers looked at ROI at the end of the sales process.
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