OpenView Labs

JANUARY 24, 2022

So, it’s no wonder that it has been a massive year in the Cloud Marketplace business. We thought it would be great to take a look back at our State of the Cloud Marketplaces Report and share some of the key findings for those who may be planning to launch their Cloud Marketplace business in 2022. .

Marketplace as a Service 77

Marketplace as a Service Cloud Trends Software 77

OpenView Labs

DECEMBER 15, 2020

Now—a happy consequence—cloud marketplaces are on a similar trajectory of growth and have opened up a powerful go-to-market channel for sellers that you probably haven’t heard of yet. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .

Marketplace as a Service 52

Marketplace as a Service Cloud Scale B2B 52

SaaStr

SEPTEMBER 12, 2019

Congratulations you’ve built a product that’s proven itself in the marketplace! I’m talking about product-led growth as an investment strategy, but really my background is 10 years of operating experience in the product-led growth world. Now I’m investing in that. So, OpenView worked out for me. It is incredible.

Investment 101

Investment Underperforming Technical Team Sales Hiring Software Review 101

Chart Mogul

JUNE 23, 2022

In the SaaS world, that means the consumer-facing apps & marketplace SaaS have a tougher time ahead. This is a perfect time to invest in your user base & core product offering because playing to your strengths will pay off. The question on every CFO’s mind will be — what can we rip and replace and what is mission-critical?

SaaS 52

SaaS DevOps as a Service Marketplace as a Service Forecasting 52

SaaStr

JUNE 3, 2020

The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. And today, I’m very excited to be the co-founder and CEO of G2 where we’re building the world’s leading marketplace for SaaS software. This was a 30 year mega trend into the future. FULL TRANSCRIPT BELOW.

Software Review 189

Software Review Scale Technical Review SaaS 189

SaaStr

JANUARY 28, 2020

Maria : Yeah, I think, coming from a marketing side and thinking about that as a marketer, marketing is all about investments. There’s none of the brands that you’ve seen get to an IPO or continue on to a Fortune 500 company that is not making some significant investments there. Aaron : And they just have to do it.

Sales Hiring 211

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 211

OpenView Labs

JUNE 4, 2019

Our culture is fascinated with underdogs and overnight successes— companies, products, or services that seem to rise out of nowhere and completely change their respective industries. But these established companies drive what’s called “sustaining innovations,” which are modifications and improvements on existing services.

Innovation 71

Innovation Technical Review Travel Business Model 71