Why It’s Year 3 When You Lose Your Customers
SaaStr
AUGUST 15, 2020
Recently I was catching up with a good friend who used to be CEO of an enterprise-y SaaS social networking company — and the usage and engagement numbers of his business were just awful. Don’t let low churn give you comfort, unless it’s attached to high NPS and net retention. Churn is a lagging indicator.
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