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5 Major Product Marketing Trends to Watch In 2021

OpenView Labs

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. You can do this by either building your product with vitality buried in its core, just like Calendly, or you can get the word out using content marketing.

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The decade software ate the world

Intercom, Inc.

Here, we trace some of the biggest trends and stories in technology over the past decade, and try to find a narrative to make sense of it all. There is a great responsibility to ensure it trends towards the former, not the latter. Big tech takes over. Rise of the cloud and SaaS businesses.

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In the Vault: Placing Multiple Bets on a ‘Mosaic of Solutions’ With Former Global Payments CEO Jeff Sloan

Andreessen Horowitz

ABOUT IN THE VAULT “In the Vault” is a new audio podcast series by the a16z Fintech team, where we sit down with the most influential figures in financial services to explore key trends impacting the industry and the pressing innovations that will shape our future. So, you touched on trend one, which I think is really obvious now.

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SaaStr Podcasts for the Week with Domo and Gorgias — April 24, 2020

SaaStr

John joined Adobe through the company’s acquisition of Omniture in 2009, where he served as executive vice president of marketing, driving all marketing efforts to strategically advance the industry’s largest standalone web analytics business. So, we saw them and worked with them to develop that enterprise route to market.

Scale 215
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How SaaS is Like Monty Python and 6 Other Things I Learned at SaaStock 2019

Chart Mogul

British comedy has matured a lot in the last few decades, so people now don’t have to resort to a film that’s over 40 years old for entertainment. Oddly, after 3 days packed with new connections, great talks, and a lot of wisdom, I feel like a similar trend is happening in SaaS too. Marketing starts from the inside out.

Scale 71
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How SaaS is Like Monty Python and 6 Other Things I Learned at SaaStock 2019

Chart Mogul

British comedy has matured a lot in the last few decades, so people now don’t have to resort to a film that’s over 40 years old for entertainment. Oddly, after 3 days packed with new connections, great talks, and a lot of wisdom, I feel like a similar trend is happening in SaaS too. Marketing starts from the inside out.

Scale 52
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel.

Scale 130