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Clouded Judgement 3.22.24 - ERR vs ARR and the Conundrum of AI Revenue Streams Today

Clouded Judgement

At contract expiration these customers either renew (sign another contract with same annual value), expand (sign another contract with higher annual value), contract (sign another contract with lower annual value), or churn (stop being a customer and spend goes to zero). It’s probably better described as re-occurring vs recurring.

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How support leaders can empower their teams to satisfy, delight, and retain customers

Intercom, Inc.

These are the technical or sensitive queries that need a specialized, empathetic response. You’ve probably had at least one awful support experience where automation has been used to disastrous effect. It’s a terrible experience that can seriously erode customer trust in a business – and eventually lead to churn.

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20 quick insights on Customer Success and SaaS metrics with Dave Kellogg

ChurnZero

tech ops, AWS, technical support). A: I’d ignore early-outs in available to renew (ATR) churn calculations. The other answer: if they’re not a customer, they don’t count in churn; so maybe you don’t count them as customers until the end of the out period. * Any churn is a churn.

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

One is your churn. SaaS businesses have churn. Churn, think we’re all familiar with what churn is. Churn defines your average lifetime of your customer. We talked about churn. Five percent monthly churn gives you a 20 month average lifetime. MRR, obviously. Average Revenue per Customer.

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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

Just last month, we had over five million SaaS and software buyers, coming to G2, to find trusted SaaS solutions, and what those software buyers are looking at on G2, are trusted peer reviews. And what we’re seeing is that businesses are really scrutinizing their existing technology stack.

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Best Examples of AI in Marketing: Tools & Best Practices

User Pilot

It shines a spotlight on: Famous marketing brands that have integrated AI technology. TL;DR AI marketing involves leveraging AI technologies like machine learning, deep learning, etc., Amazon grants its AWS customers access to its recommendation engine to help them personalize their user experience. Marketing AI best practices.

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Chargebee vs. Zuora: A Detailed Look

Baremetrics

Their integration to SF is also quite awful, and most of the time, the data does not appear. Get deep insights into MRR, churn, LTV and more to grow your business. However, building reporting can be challenging from the number of reviews that we have seen, and the platform can be relatively slow when it comes to specific reports.