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Rule of 40: How to benchmark your SaaS growth

OPEXEngine

Benchmark the health of your SaaS company, and. It depends, assuming you run your service from AWS or a similar cloud platform, we recommend using EBITDA — since your COGS scales with your revenue, and your gross margin is pretty consistent, this metric should be sufficient. This article originally appeared on Abel Finance.

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State of the Cloud 2019: Europa Edition with Alex Ferrara, Bessemer Venture Partners (Video + Transcript)

SaaStr

It was around that time about 12 years ago that Jeff Bezos launched AWS, and some of you may remember that, when he did this, Wall Street analysts were looking at him and saying, “Why would you take what’s already a very unprofitable business and drive it further into the red by investing in this AWS initiative?”

Cloud 101
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SaaS 2020 Planning: Global Market Trends

OPEXEngine

As the close of 2019 approaches, with extreme stock market volatility and mixed economic signals, SaaS Finance execs building plans for 2020 and 2-5 years beyond don’t have an easy time. We have seen greater efficiency and increased productivity in the use of capital and labor in our benchmarking over the past five years.

Trends 40
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What’s Holding Up Buyers And How To Meet Them Where They Are With Chris Perrine, Vice President of G2 Asia Pacific (Pod 643 + Video)

SaaStr

They can provide big-picture ROI, but they don’t have hard ROI metrics, benchmarks, and success stories. G2’s finance team took a 12-page contract and made it three pages. We’re seeing a growing trend of buyers making SaaS purchases through global marketplaces such as the AWS Marketplace and Azure Marketplace. SaaS changed that.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Develop relationships in product development, legal, finance, marketing… across your company (in addition to your customers’ companies in the appropriate groups). She has published over 100 industry-leading research papers on the strategies, benchmarks, and best practices of high-growth sales and marketing organizations.

Scale 130
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It’s a Rough Time to Be a Startup – Here’s What You Can Do About It

OpenView Labs

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Benchmarking data shows that it’s harder than ever for new SaaS companies to gain initial traction and reach the expansion stage.

Scale 70
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It’s a Rough Time to Be a Startup – Here’s What You Can Do About It

OpenView Labs

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Benchmarking data shows that it’s harder than ever for new SaaS companies to gain initial traction and reach the expansion stage.

Scale 51