Product-Led Growth (PLG) For Startups
Mucker Capital
APRIL 6, 2023
If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. In my past life as a growth marketer, we did a lot of testing. So they added sales team.
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