User Pilot

JUNE 11, 2021

FullStory’s AI and machine learning features make extracting accurate insights from your data much easier. The goal of product marketing is not only acquiring new users but also increasing account expansion , which is measured using ARPU. KPI #7: Customer Lifetime Value (CLV or LTV). KPI #6: Churn.

Software Review 52

Software Review Software Social Media SaaS 52

ProfitWell

JUNE 15, 2020

This report is a quick but mighty read, jam-packed with data and trends to help you optimize your DTC marketing strategies. Here are the main takeaways: Customers expect highly-personalized experiences and contextualized customer journeys. Customer LTV. Customer Acquisition Cost (CAC).

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

SmartKarrot

APRIL 24, 2020

How Can Customer Segmentation in SaaS be Useful For You? Customer segmentation identifies the correlation between your entire customer base and obtains the best-fit strategies for product marketing. SaaS customer segmentation is one considered of the best analytics practices for businesses.

SaaS 12

SaaS B2C Scale Customer Success 12

Hitenism

JANUARY 16, 2017

The logical conclusion many are coming to is that because it’s a more efficient market, there’s less room for profit: Churn is higher because low switching costs make it easier for customers to leave. Bar is getting higher for hitting product/market fit in #SaaS. Hiten Shah (@hnshah) November 17, 2016.

Scale 147

Scale Venture Capital SaaS Headcount 147

Chargify

AUGUST 17, 2017

Note: For the purposes of this specific post, the tactics presented are targeted to established SaaS companies that have already verified product/market fit and experienced initial traction. If your SaaS startup isn’t there yet, you should read Finding Product/Market Fit: When To Stand Firm & When To Pivot first.

Scale 53

Scale Sales Hiring Artificial Intelligence SaaS 53

SmartKarrot

DECEMBER 18, 2020

Apart from the above business-related data, you can also analyze the customer’s personal information like their job profile, their age, sex, marital status, location, etc. There are many tools like Google Cloud ML Engine or BigML, that can help you create a predictive model.

Social Media 10

Social Media Data Analysis Marketplace as a Service Customer Lifetime Value 10

SmartKarrot

DECEMBER 18, 2020

Apart from the above business-related data, you can also analyze the customer’s personal information like their job profile, their age, sex, marital status, location, etc. There are many tools like Google Cloud ML Engine or BigML, that can help you create a predictive model.

Social Media 10

Social Media Data Analysis Marketplace as a Service Customer Lifetime Value 10