This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
A new and urgent matter to address is AI applications, especially as they relate to a potential AI tax embedded in software renewals and the proliferation of shadow AI. Therefore, shadow AI is just another thing to keep in mind when taking inventory of your tech stack. lack of training, poor usability).
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA. So, in 2002, I went to go and work at Yahoo.
Let’s say your ICP is a web developer running a startup on the East Coast. Using Sales Navigator’s search engine, you can filter results by plugging in various titles, locations, industries, company headcounts, and so on, to come as close as you can to your ICPs. This will result in poor open and response rates.
At the forefront of this change is what we at Engagio call, Account-Based Everything (ABE), some people know it as Account-Based Sales Development (ABSD), and others call it Account-Based Marketing (ABM). We’re going to look at what data you need to develop an account targeting strategy and where to get that data.
How Yext evolved from managing listings to powering AI-ready data pipelines. Actionable steps SaaS companies can take to optimize for AI agents and search diversification. 14:30 The new battleground: how AI engines like ChatGPT shape discoverability. 22:00 Why structured data is the foundation of AI-first marketing.
AI and machine learning haven’t officially passed the Turing Test (even though I want to believe I have when it comes to email). I was recently speaking with a CEO who posited, “We are applying AI and ML to the wrong problem! AI can help scale this, but we need to be careful not to rely too heavily on it. Building the System.
Today, he’s building tools to help tech executives collaborate on company insights, search strategies, introductions, and the deepest database of unposted GTM roles anywhere. What AI agents are doing behind the scenes at Whispered to match execs to roles. The rise (and limits) of fractional work as a bridge between full-time roles.
AI, drones, and robots are already having an impact. They know there’s 5 individuals with semi-automatic weapons in the car, SWAT team responds, and those people are now in jail. Bad guys know that when you come to Las Vegas, because of our abilities, technology being at the forefront of it, you are going to get caught.
Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. 35:30) Optimal team structures for SMB sales organizations. (52:25) 52:25) Why in-person sales environments are crucial for early-career development. (53:46)
At the time, expansion and upsell were handled by the CS team, whose primary focus was retention and customer success, not sales. The fix: moving upsell and expansion to a dedicated sales team. While aggressive hiring can be tempting, a learning from Levelsets growth was the importance of hiring for leverage, not headcount.
AI will be a huge driver of the rebound, because of both the large VC investment it attracts and its ability to convert headcount budget into software budget (e.g., AI climbs the hype cycle. First, per Pitchbook , AI grabbed 36% of VC deal value in 2024 on its relentless upward march. AI-driven GTM efficiency.
We organize all of the trending information in your field so you don't have to. Join 80,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content