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Smart SaaS budgeting: Refine your spend strategy for 2025

BetterCloud

A new and urgent matter to address is AI applications, especially as they relate to a potential AI tax embedded in software renewals and the proliferation of shadow AI. Therefore, shadow AI is just another thing to keep in mind when taking inventory of your tech stack. lack of training, poor usability).

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GTM 149: Inside Meta’s $10B Sales Playbook with Rick Kelley

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA. So, in 2002, I went to go and work at Yahoo.

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Sales Outbound 101: The Best Tools for Startups

Baremetrics

Let’s say your ICP is a web developer running a startup on the East Coast. Using Sales Navigator’s search engine, you can filter results by plugging in various titles, locations, industries, company headcounts, and so on, to come as close as you can to your ICPs. This will result in poor open and response rates.

Scale 97
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The Data Points You Need for an Effective Account Targeting Strategy

Sales Hacker

At the forefront of this change is what we at Engagio call, Account-Based Everything (ABE), some people know it as Account-Based Sales Development (ABSD), and others call it Account-Based Marketing (ABM). We’re going to look at what data you need to develop an account targeting strategy and where to get that data.

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GTM 146: The Future of Search, AI, and Digital Presence with Mike Walrath, CEO of Yext

Sales Hacker

How Yext evolved from managing listings to powering AI-ready data pipelines. Actionable steps SaaS companies can take to optimize for AI agents and search diversification. 14:30 The new battleground: how AI engines like ChatGPT shape discoverability. 22:00 Why structured data is the foundation of AI-first marketing.

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The Complete Guide to Quantum Leaping Personalization at Scale

Sales Hacker

AI and machine learning haven’t officially passed the Turing Test (even though I want to believe I have when it comes to email). I was recently speaking with a CEO who posited, “We are applying AI and ML to the wrong problem! AI can help scale this, but we need to be careful not to rely too heavily on it. Building the System.

Scale 128
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GTM 150: 80% of Exec Roles Aren’t Posted, Here’s How to Land Them Anyway with Andy Mowat

Sales Hacker

Today, he’s building tools to help tech executives collaborate on company insights, search strategies, introductions, and the deepest database of unposted GTM roles anywhere. What AI agents are doing behind the scenes at Whispered to match execs to roles. The rise (and limits) of fractional work as a bridge between full-time roles.