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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. Product Manager : In charge of creating product strategy and overseeing the design process, among other things.

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Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. They had occasional advertising here and there. And it was very successful.

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4 Lessons For SaaS Startups From Optimizely's Early Days

Tom Tunguz

Last night, SaaS Office Hours hosted Optimizely co-founder and CTO Pete Koomen. Famously, they tested the idea by calling two advertising agencies and asking them to pay $1000 a month for early access to a product that didn’t yet exist (but soon would). Now 400 people strong, Optimizely is the leader in A/B Testing.

CTO Coach 101
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What's the ROI of your mom?

ProfitWell

It’s the first survey of its kind and the PMA is hoping that with this level of detail in tow, product marketers worldwide will be able to put strategies in place to focus on their personal bottom line, as well as their business’. Here are a few teasers. Nanigans x Sprinklr. Our neighbors over at Nanigans are officially acquired.

Scale 43
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These 36 RevOps Leaders Have Something (Great) to Say

Sales Hacker

Pricing and packaging strategies. Whether they started out as SDRs, marketers, engineers or even lawyers, their winding paths ultimately brought them to RevOps where they can solve new and challenging problems. In fact, she says that you will probably be thrown new software tools every three months in a RevOps job.

Scale 99
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PR for Startups : Interview with PR Expert Julija Jegorova

Teamgate

Working in-house for startups is often ‘a one man job’ as you do everything: from general comms strategy to media placements and everything in between (social media, product descriptions, attending / organising events, etc.). Often startups have very limited funds, so they cannot afford to boost their campaigns with marketing or advertising.

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How 13 SaaS Companies Use Community Marketing to Grow

Natalia Luneva

Announcing new features, increasing customer satisfaction and retention are among the top functions of an online community. . #1 Our community is the best way for us to inform our customers about upcoming updates and new features. SaaS Community Marketing: 11 stories from software companies. We have received over 2.6k