The Web3 Marketing Stack: The Next Big Wave in Crypto
Tom Tunguz
JUNE 22, 2022
On the left web3 app marketers (advertisers) gather analytics on their users. Advertisers wage campaigns through AirDrops into wallets, on Ad Networks, through Messaging, or any other number of channels yet to be built. NFTs, governed by smart contracts, reward users for engaging with ads with token drops or other on-chain benefits.
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