Practical Advice on SaaS marketing

OCTOBER 12, 2011

Marketing supports the entire customer acquisition process: generating awareness building interest attracting leads nurturing leads into qualified opportunities converting opportunities into paying customers. These companies tend to rely heavily on webinars, white papers, and speaking at industry events. Unported License.

Marketing 100

Marketing Social Media Acquisition Sales Funnel 100

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels.

Strategy 145

Strategy Social Media Advertising Branding 145

Baremetrics

SEPTEMBER 19, 2021

After-Sales How to Optimize Your Purchase Cycles With Baremetrics 1. New Customer Acquisitions and Sources of Revenue 2. And How Does It Differ From a Sales Cycle?) By employing your company blog, social media, or other forms of promotion and advertising to drive awareness. Awareness 2. Consideration 3. Purchase 5.

Benchmarks 92

Benchmarks Acquisition Customer Lifetime Value Churn 92

Neil Patel

OCTOBER 18, 2021

A key part of creating a quarterly content plan is to review the previous quarter’s performance metrics for your social media, mailing list, and blog pages. Check everything from traffic on your pages to direct social media engagement to click-throughs to your website. White Papers.

Social Media 134

Social Media Content Marketing Technical Review Sales Funnel 134

The Marketing & Growth Hacking Publication

DECEMBER 29, 2018

Instead, you create and spread “content” online (blogs, articles, social media) to attract people … because online target audiences want information. That could be acquisition of potential customers, retention of existing ones, making more people aware of your brand or your products, or really anything else. any of it?—?to

Content Marketing 40

Content Marketing Marketing Entertainment Advertising 40