Tom Tunguz
MARCH 17, 2015
But SaaS companies still do have channels available to them in the form of app stores from Salesforce, Intuit, Google and the Apple and Android mobile app stores. Content marketing takes many forms: blogs, white papers, social media engagement, eBooks, videos and so on. Advertising - AdWords, LinkedIn, Facebook ads.
Neil Patel
DECEMBER 11, 2022
You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item. Acquisition emails, designed to introduce customers to your sales funnel for products or services. Views certain content on your web page.
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Practical Advice on SaaS marketing
MARCH 4, 2017
More recently, marketers have come to rely on webinars, white papers, blogs, and other content to attract leads. Things like mobile capabilities, for example, that earlier buyers may have never thought about, may now be at the top of their priority list, and your marketing plans need to present them more prominently.
Tom Tunguz
APRIL 16, 2013
Shifting from Customer Acquisition from Field Sales to Customer Support. No White Papers; Just Mass Media Marketing Typically, this sales process leads with a product that excites users and triggers word of mouth sharing, and blog posts, and news articles. Obviously this requires a new sales process.
SaaStr
DECEMBER 6, 2019
Des Cahill: So I think it’s really technology and the pervasiveness of cloud technology, of SaaS technology, of mobile technology, the pervasiveness of technology in all of our lives is fundamentally changing us as human beings in terms of our behaviors and expectations. We seek that perfect information.
Andreessen Horowitz
APRIL 9, 2024
They dive into how this approach can improve customer acquisition, account expansion, and access to new markets by leveraging partners and partner data. I’ve written my share of ambitious e-books and white papers and things like that along the way. This is different, right? It’s on the shelves at Barnes & Noble.
Sales Hacker
DECEMBER 8, 2017
Spike in acquisition purchasing power – validated via Tomasz Tunguz. Acquisition speculation – are there more possibilities that could impact SaaS in 2018? Customer acquisition costs are spiking at tremendous rates. It has to be completely mobile friendly and mobile optimized too.
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