Remove Acquisition Remove Mobile Remove White Paper
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The 5 Marketing Channels of Great SaaS Companies

Tom Tunguz

But SaaS companies still do have channels available to them in the form of app stores from Salesforce, Intuit, Google and the Apple and Android mobile app stores. Content marketing takes many forms: blogs, white papers, social media engagement, eBooks, videos and so on. Advertising - AdWords, LinkedIn, Facebook ads.

Scale 124
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Getting Started with Behavioral Email Marketing

Neil Patel

You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item. Acquisition emails, designed to introduce customers to your sales funnel for products or services. Views certain content on your web page.

Marketing 131
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The Defining Characteristics of Successful SMB SaaS Startups

Tom Tunguz

Shifting from Customer Acquisition from Field Sales to Customer Support. No White Papers; Just Mass Media Marketing Typically, this sales process leads with a product that excites users and triggers word of mouth sharing, and blog posts, and news articles. Obviously this requires a new sales process.

SMB 100
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Smart SaaS PPC Tactics: Lead Nurturing vs. Direct Signups

Unbounce

For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper. But there is a rule-of-thumb that we can pull from this example: If your product is simple with super easy setup and low energy commitment , aim for direct acquisition and use supporting content for activation and retention.

SaaS 111
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Don't put your SaaS marketing plan on auto-pilot

Practical Advice on SaaS marketing

More recently, marketers have come to rely on webinars, white papers, blogs, and other content to attract leads. Things like mobile capabilities, for example, that earlier buyers may have never thought about, may now be at the top of their priority list, and your marketing plans need to present them more prominently.

Marketing 113
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SaaStr Podcasts for the Week with Oracle, Salesloft, Zoom, and FireEye — December 6, 2019

SaaStr

Des Cahill: So I think it’s really technology and the pervasiveness of cloud technology, of SaaS technology, of mobile technology, the pervasiveness of technology in all of our lives is fundamentally changing us as human beings in terms of our behaviors and expectations. We seek that perfect information.

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10 Snapchat Ads Strategies, Tips, and Resources

Neil Patel

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. Marriot Bonvoy had a 3.4x

Strategy 145